TOMS

PDP Refresh

Created various enhancements on the TOM product detail pages.

YEAR:  
2018
CLIENT:  
TOMS
ROLE:
UX, UI

Micro-interaction Animations





WORK BRIEF

Redesigned the TOMS pdp buy box with mobile first approach, ada compliancy, and google material design for all product id's in US, Ireland, Canada, Germany, UK, France, and Netherlands

RESULTS

Increased comprehension and visibility for product pages. Showed substantial lift in conversion, cart to detail, buy to detail, product adds, and product views. By displaying all color and size chips, and a fun add to bag moment of joy, users can shop more conveniently with these new pdp enhancements.



Flows

Specs and Such..

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