SEARS & KMART

Points & Coupons

Improved points and coupons experience in cart and checkout by creating a more transparent user experience

YEAR:  
2018
CLIENT:  
SEARS
ROLE:
UX, UI
PRoblem

- Some FREECASH and coupons can’t be combined.
- Some coupons can’t be stacked
- Coupons need to be moved to checkout so that users can comprehend
- FREECASH and coupon conflict
- Users should be notified on why they are unable to redeem FREECASH and coupons

RESULTS

Members expect to redeem all their offers at a single page in the buy flow. Allowing them to redeem their offers at one point in the buy flow and providing the option to choose their offers will increase trust, comprehension and conversions.

Before...

Mobile

Desktop

Cart

Results

Ease Test Score:  4.3 out of 5!

Let's Chat!

CONTACT ME