A campaign that informs customers on global, economic, and social issues. TOMS brand can't exist without our giving model. Encouraging our users to show their support, we can continue to contribute to issues that matter.
Encourage users to take a stand and contribute on issues that are effecting the world. Choose a stance, capture an email, get 10% off their purchase instantly.
We had a significant increase in conversion and email capture. Bounce rate decreased to 26-40% range (lowest it's ever been for the company). Winning stance: Mental Health
