UX, UI, Art Director

TOMS Site Migration

In order for us to express our voice we need a solid foundation to start.

YEAR:  
2019,2020
COMPANY:  
TOMS
ROLE:
UX,UI

Project Overview

Reduce cost, reduce friction, and reduce dependency on teams on TOMS.com

Problems

- 3rd party overload
- Hidden navigation and difficult to locate information
- Inconsistent design
- Onerous features and functionality
- Lack of flexibility
- Minimal customer self-service
- Heavy dependency upon IT

Solution

- Mobile-first, consistent, and accessible design
- End-to-end, data-driven personalization
- Enhanced out of the box functionality
- Expanded opportunities for customer self-service
- Baked in conversion improvements
- User-friendly content builder
- Simplified business manager tools

Timeline

Style

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Header

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Menu

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Footer

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Content

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Search

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Walls

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Product

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Bag

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Checkout

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Order

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Email

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Login

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Account

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Let's Chat!

CONTACT ME